Client
- YouTube
Role
- Frontend Engineer
Stack
- TypeScript
- SCSS
- Python
- Flask/Jinja
- Webpack
- Google Cloud
APIs
- YouTube Data
- YouTube IFrame Player
- Blog
Overview
The website aims to provide information to prospective YouTube Advertisers, offering guidance on the initial steps, creating ads, and identifying relevant channels and target audiences.
Goal
Reduce potential advertisers' apprehension about advertising on YouTube by providing a step-by-step guide, leading them to the Google Ads workflow and ultimately increasing conversions.
Challenges
To ensure optimal performance, this website undergoes continual testing to refine its workflow. Multiple A/B tests are conducted for different designs and workflows to determine the most effective approach.
Moreover, we incorporated tracking from the YouTube Ads website to Google Ads by adding sub-ids, UTMs, and other data to the URL. The value of these parameters varies depending on the users' origin, whether from a clicked ad campaign or an organic search from a search engine, and must persist as the user navigates the site. To pass on data to Google Ads, I utilized the browser's local storage to store the necessary information.
Leadership
Continuous iteration and refinement were necessary for this website, requiring both A/B testing and tracking from one product to another. After completing the initial build, I oversaw our engineering vendor to manage the site while also contributing to the codebase.